Legends Live Forever
MG CYBERSTER : THE UK’S FIRST ALL ELECTRIC ROADSTER
RE:FRAME, in partnership with Diffuse.88, were instructed by LoveGunn, on behalf of MG, to conceptualise and create a full suite of 100% CGi stills and animations to launch their new MG Cyberster EV. Additionally we were tasked with building an online car configurator from the ground up. All of this was completed within exceedingly tight timelines, with the entire configurator being completed in just two weeks.
“Using MG’s centenary as a source of inspiration and backdrop for the Cyberster pre-launch, the campaign headline—Legends Live Forever—is inspired by MG’s 100 years of head-turning performance.
The hero imagery places the Cyberster within an atmospheric stage area with evocative and sensual mood lighting to capture the beauty of the car’s design.” - Lovegunn
“Working with RE:FRAME was a pleasure from start to finish.
Their ability to translate our vision into stunning CGI
visuals was nothing short of extraordinary.”
![MG_CYBERSTER_HERO_C1_[F01].jpg](https://images.squarespace-cdn.com/content/v1/67040567996a4c79f370863c/f6a8b03a-0435-4d8a-8c24-3314d833e6f3/MG_CYBERSTER_HERO_C1_%5BF01%5D.jpg)
![MG_CYBERSTER_INT_VIG_D_[F01].jpg](https://images.squarespace-cdn.com/content/v1/67040567996a4c79f370863c/6bcadc7b-6e02-4427-a59f-9540962bf58a/MG_CYBERSTER_INT_VIG_D_%5BF01%5D.jpg)
![MG_CYBERSTER_HERO_C6_[F01].jpg](https://images.squarespace-cdn.com/content/v1/67040567996a4c79f370863c/0b895fe4-bf34-4d58-aa3a-46d11308ef14/MG_CYBERSTER_HERO_C6_%5BF01%5D.jpg)
![MG_CYBERSTER_INT_VIG_A_[F01].jpg](https://images.squarespace-cdn.com/content/v1/67040567996a4c79f370863c/fca46bc9-8875-4240-8d95-b5024b1a5a69/MG_CYBERSTER_INT_VIG_A_%5BF01%5D.jpg)
![MG_CYBERSTER_HERO_C1_WHITE_RED_ROOF_UP[F01].jpg](https://images.squarespace-cdn.com/content/v1/67040567996a4c79f370863c/8f2cb599-6e09-4607-8e3a-18516d957b41/MG_CYBERSTER_HERO_C1_WHITE_RED_ROOF_UP%5BF01%5D.jpg)
![MG_CYBERSTER_INT_VIG_H_[F01].jpg](https://images.squarespace-cdn.com/content/v1/67040567996a4c79f370863c/b8607eab-22fe-4682-8a30-ec75ca49b997/MG_CYBERSTER_INT_VIG_H_%5BF01%5D.jpg)
“MG are celebrating their centenary by launching the worlds first all electric roadster. The MG Cyberster is a striking all-electric roadster which promises to be as exciting as the MG sports cars of the past. With a summer 2024 launch planned, MG wanted to create a remarkable digital experience to rev up the excitement and to offer customers the chance to configure and pre-order their Cyberster.” - Lovegunn
Video of configurator courtesy of LoveGunn